Saturday, July 26, 2008
Ready to summit our blog~
Sunday, July 6, 2008
Corporate Blogging: A New Marketing Communication Tool for Companies
What is coporate blogging?According to the wikipedia, the corporate blog is corporate web log that published and used by an organization to reach its organizational goals thought the internal blog or external blog or even the CEO blog. Readers can easily read recent posts without actually visiting the blog with the browsers such as Firefox, Opera and Internet Explorer 7 that support the RSS technology.
How the corporate blog help the organizations?
Corporate blog is useful in encourage the employee participation in the discussion and contribute their expertise, explain and clarify policies, react on public criticism on certain issues or free discussion of issues, collective intelligence from employee, direct communication between various layers of an organization, and finally increase a sense of community.
According to the website, Top 15 Corporate Blog ranked in the May 2008, the Google’s blog is the most popular blog, follow by Adobe’s blog and Flickr’s blog as the 2th and 3th.
Google Incorporatation deployed an internal blog for its employees shortly after acquiring the blogging service Blogger in early 2003, and since then Google staffers have found many useful and creative ways for the internal blog. Employees keeping track of meeting notes, sharing diagnostics information, sharing snippets of code, as well as more staff uses, like letting co-workers know what they're thinking about and what they're up to.
What are the pros and cons of corporate blogging?
Pros:
- Highly cost effective.
- Be more accessible.
- Ease way of sharing information.
- Reach more employees with a single message.
- Create a searchable archive of thoughts and ideas.
- Save time and indirectly getting large volume of customers.
- Give the writer an opportunity to answer critics in a controlled forum.
- Employees' questions and feedback will be permanently recorded on a blog.
- Organizations can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
Cons:
- Loss of productivity.
- Need to master a new style of communicating.
- Too easy for defamation and invasion of privacy.
- Creates an expectation that organization will post regularly.
- Breach information security and loss of company confidentiality.
- Employees with low education level lack of the knowledge with developing technologies.
- Majority of older generation are not comfortable using the internet and related technologies.
- Risk that an ill-judged comment could be seized upon by the media or disgruntled investors.
- Difficult for executives to write freely, particularly at listed companies where they are legally required to publish significant information to all investors at the same time.
Review a local e-commerce site: Lelong.com
One of the Malaysia e-commerce website which I visited often is Lelong.com.my. It is an auction platform that provides people to buying and selling thing online.
You may choose buy the thing you like by the way complete bid with other, or may directly contact with auctioneer and negotiate the price with him/her, buy directly. There have a lot of functions to make you use their website more convenient, like Categories Search Engine- which provides you searching by category like Beauty and health, book and comic, phone and communication, it is an easy search engine and the searching speed is quite fast, very useful.
Second is Auctioneer Profile and Ratting, this function allows you to check the auctioneer trade history and record, it help us to have more confident and reassurance trade with him/her. Normally we will find one trusted auctioneer better have high success trade percentage, therefore can reduce the opportunity of fraud auction. 
Other than that if you find that this auctioneer is very trustful and you hope to have more trade with him/her, you also can visit his/her store and check other item. The design of the website take easy and comfort way, do not have too much complex background.If you bid successful, you must make payment by follow the auctioneer instructions. For example, bank in the money to him first. If you never try bid auction online you should try, you will find that is very excited, and you can learn a lot from the whole process. But before you bid or sell your item you must register account with your real identity first. It require your IC number for avoid you making e-auction fraud.
Saturday, July 5, 2008
E-Government in Malaysia: Its implementation so far and citizen’s adoption strategies.
To accelerate the objectives of Vision 2020, a path has already been defined through seven innovative Flagship Applications. These applications are engineered to start the MSC initiative and create a multimedia heaven for innovative producers and users of multimedia technology. Both local and foreign companies work with various government agencies to enhance the socio-economic development of Malaysia. The Multimedia Super Corridor offers a Malaysian initiative for the Information Age.
The Flagship Applications are:
- Electronic Government,
- Multipurpose Card,
- Smart School,
- Telehealth,
- R&D Clusters,
- E-Business and,
- Technopreneur Development.
The vision of Electronic Government is a vision for government, businesses and citizenry working together for the benefit of Malaysia and all of its citizens. The vision focuses on effectively and efficiently delivering services from the government to the people of Malaysia, enabling the government to become more responsive to the needs of its citizens.
- Project Monitoring System (SPP II),
- Human Resource Management Information System (HRMIS),
- Generic Office Environment (GOE),
- Electronic Procurement (EP),
- Electronic Services (E-Services),
- Electronic Labour Exchange (ELX) and
- E-Syariah.
So, what is the common problems that facing by Malaysian citizen?
People always will think about the security problem first. Do their information be seen by others people? Is that secure to pay online? Of course the government will concern about the security issue. The government has several ways to secure our people while they involve in the e-services. As a user of the e-services provided by the government, we also need to have the knowledge about internet security, like phising, trojan, or spyware. These are the common ways to "take" your information easily.
For a successful e-government, there are some characteristics need to achieve:
1. Convenience and Satisfaction(Services provided anytime, anyhow, anywhere)
People will have a choice of channels to government information and services that are convenient, easy to use and deliver what is wanted.
2. Integration and Efficiency(Services that are integrated, customer-centric and efficient)
Information and services will be integrated, packaged and presented to minimise cost for people, businesses and departments
3. Participation(Participation in government)
People will be better informed and better able to participate by having easier access to government information and processes
Once the government provides a very nice services, why not the people will like to use it?
Ways to encourage more citizens to use the e-government services
- Increase the popularity of e-services through TV or newspaper advertisements
- Hold campaigns to educate people how to use the services easily.
- Provide multiple language website.
Links:
http://www.govtech.com/pcio/99814http://ecommerze.blogspot.com/search/label/e-Government
http://news.bbc.co.uk/2/hi/technology/2029204.stm
http://www.mscmalaysia.my/topic/12073050330739
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